FACEBOOK NETWORK AT NON-PUBLIC UNIVERSITIES IN HO CHI MINH CITY

FACEBOOK NETWORK AT NON-PUBLIC UNIVERSITIES IN HO CHI MINH CITY

Nguyen Quyet nguyenquyetk16@gmail.com University of Finance - Marketing 385 Tang Nhon Phu A, District 9, Ho Chi Minh City, Vietnam
Summary: 
This article reviewed factors having impact on students' intention to use the facebook network at non-public universities in Ho Chi Minh City. The theoretical basis was analyzed and synthesized from previous studies. Quantitative methods, such as factorial analysis and multiple regression, were used for data analysis. Research findings showed the impact factors included: Helpfulness, resources sharing, enjoyment, collaboration and social environment.
Keywords: 
Facebook
students
non-public universities
model of multiple regression
Refers: 

[1] Ajzen, I., & Fishbein, M., (1980), Understanding attitudes and predicting social behavior, Englewood Cliffs, New Jersey: PrenticeHall.

[2] Davis, F. D., (1989), Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, pp. 319- 340.

[3] Decman, M., (2015), Modeling the acceptance of e-learning in mandatory environments of higher education: the influence of previous education and gender, Computers in Human Behavior, 49(2), pp.272-281.

[4] Fishbein, M., & Ajzen, I., (1975), Belief, attitude, intention and behavior: An introductionto theory and research.

[5] Gruzd, A., Staves, K., & Wilk, A., (2012), Connected scholars: examining the role of social media in research practices of faculty using the UTAUT model, Computers in Human Behavior, 28(6), 2340- 2350

[6] Hong, S., Thong, J. Y., & Tam, K. Y., (2006), Understanding continued information technology usage behavior: a comparison of three models in the context of mobile internet, Decision Support Systems, 42(3), pp.1819-1834.

[7] Jan, A. U., & Contreras, V., (2011), Technology acceptance model for the use of information technology in universities, Computers in Human Behavior, 27(2), pp.845-851.

[8] Kirschner, P. A., & Karpinski, A. C., (2010), Facebook® and academic performance, Computers in Human.

Articles in Issue