Bui Hoang Ngoc* Ho Chi Minh City University of Food Industry 140 Le Trong Tan, Tan Phu district, Ho Chi Minh City, Vietnam
Nguyen Thi Thanh Van Ho Chi Minh City University of Food Industry 140 Le Trong Tan, Tan Phu district, Ho Chi Minh City, Vietnam
Negative emotion is an emerging topic that appeals to the attention of educational facilities, families, and learners. Based on the viewpoint of “student-centered”, investigating factors that affect negative emotions is important because it indirectly reflects the quality of training and the relationship between educational facilities and learners. However, from the marketing perspective, errors or failures in the service industry and training service are inevitable. This study aims to summarize typical negative emotions of learners and suggest several policy implications for educational managers and educational facilities in Vietnam.
Negative emotion
coping behavior
educational facilities.

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